PropTech
Intelligent Leasing for a 5,000-Unit Portfolio
Key Result3x conversion
Built an AI leasing assistant handling 80% of prospect inquiries autonomously, driving 3x lease conversion rates and cutting response time to under 30 seconds.
The Problem
What Was Broken
A national property management firm with 5,000 units was losing prospects to slow response times. Average first-response was 4+ hours. Conversion from inquiry to tour was under 15%.
Our Solution
How We Solved It
We deployed an AI Sales Agent that responds to inquiries within 30 seconds via text, email, and chat. It qualifies prospects, schedules tours, handles objections, and syncs everything to the CRM.
Technology Stack
Technology Used
GPT-4 fine-tunedTwilio APICustom NLU pipelineRedisNode.jsSalesforce integration
Results
Measurable Outcomes
3x lease conversion rate
Response time: 4 hours to 28 seconds
80% of inquiries handled autonomously
Leasing team capacity freed by 60%
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